課程大綱 政治經濟學的批判取向I:文化政治經濟學
課程焦點
本課程是針對文化分析而設計的批判政治經濟學，是一學年的課，授課內容分成上下學期:(1)文化政治經濟學和(2)民族誌和文化經濟學-道德經濟學的取向。文化的(政治)經濟學指用於大眾傳播的分析取向,考量特定媒體產業如電視、網絡、報章雜誌和音樂的企業經濟結構,以及政府的政策和規範,媒體內容分析。文化產製中,我將同時關注企業外的生產者的主體性、實踐和他們所處的文化產製脈絡。學生將廣泛了解文化的定義,以及文化如何在市場中產製、行銷、流通及消費;學生也要了解到文化經濟的控制和規範層面。
第一週 文化(政治)經濟學的課程介紹。我將簡介課堂所用教科書和期刊文章,說明本堂課的目標,並讓學生初步了解什麼是文化的(政治)經濟學。學生可由我所列舉的課程大綱中思考自己有興趣的主題,進一步找出實例,進行專題報告。
＊Mosco, V. (1995). The Political Economy of Communication. London: Sage.
＊Du Gay, P. (Ed.) (1997). Production of Culture/ Cultures of Production, London: Sage.
Storey, J. (1993). An Introductory Guide to Cultural Theory and Popular Culture. Athens: The University of Georgia Press.
第一部份 焦點:文化產製
第二週 探討文化產製的結構和經濟的基本特點。本週教學內容以鉅觀的角度思考文化經濟的基本特點和動態,包括全球化過程的簡介及新經濟。
Klein, N. (2000). No Logo: Taking Aim at the Brand Bullies. Knopf Canada.
Du Gay, P. (Ed.) (1997). Production of Culture/ Cultures of Production. London: Sage.
Throsby, D. (2001). Economics and Culture. Cambridge: Cambridge University Press.
Keat, R. (2000). Cultural Goods and the Limits of the Market. Basingstoke: Macmillan.
Thrift, N. (1999). Capitalism’s Cultural Turn, in Ray, L. and Sayer, A. (Eds.) Culture and Economy after the Cultural Turn. London: Sage.
Harvey, D. (1989). The Condition of Postmodernity. An Enquiry into the Origins of Cultural Change. Cambridge, Mass: Basil Blackwell.
Amin, A. and Thrift, N. (Eds.). (2004) Cultural Economy Reader. Oxford：Blackwell.
Thornton, S. (1995). Club Cultures: Music, Media, and Subcultural Capital. Cambridge: Polity Press.
第三週 探討文化產製的主體性。由微觀的角度檢視文化產製,重點在跳脫市場力量的宰制觀點,進而關注到人和主體性。
Hardt, M. and Negri, A. (2004). Multitude: War and Democracy in the Age of Empire. New York: Penguin Press.
第四週 簡介當代文化(創意)產業。使學生了解全球經濟中特定產業和專業人士,產製有關文化和創意的產品,包括藝術、電影、電玩、時尚或廣告。透過文化產品的生產和消費,課程焦點在於產業和專業人士的文化和經濟層面.
＊Hartley, J. (2005). (Ed.). Creative Industries. Oxford: Blackwell Publishing.
Throsby, D. (2001). Economics and Culture, Cambridge University Press. Cambridge.
Maxwell, R. (Ed.) (2001). Culture Works: The Political Economy of Culture. The University of Minnesota.
Lury, C. (1996). Consuming Cultures. Cambridge: Polity Press.
Edwards, T. (2000). Contradictions of Consumption. Buckingham: Open University Press.
第五週 個案研究1:廣告業
探討廣告業如何興起,它在全球經濟中的角色。我將廣告放在創意經濟的脈絡,結合之前課程中的生產和消費層面,我將舉出兩個層面和實例,使學生了解台灣廣告在全球經濟的角色。從歷史觀點,我們可以回顧西方社會中自十九世紀興起的廣告業,到台灣廣告業由本土到跨國乃至東進中國的歷程。二是由廣告業的消費層面中,理解公共關係、行銷和影像和當代消費社會的關係。
＊Stole, I. L. (2001). Advertising. In Maxwell, R. (Ed.) Culture Works: The Political Economy of Culture. The University of Minnesota.
＊Chapter 4. Du Gay, P. (Ed.) (1997). Production of Culture/ Cultures of Production. London: Sage.
第六週 個案研究2:流行音樂
使學生了解流行音樂的定義:包括「流行」文化的意含,流行音樂和不同社群的關係。我將由具體的研究中將不同的分析取向介紹給學生。並由音樂產業的分析個案中,使學明白流行音樂工作者的創作和產品生產過程中面臨到的政治、產權、控制及管理等議題。
Middleton, R. (1990). Studying Popular Music. Philadelphia: Open University Press.
Adorno, T. (1990/1941). On Popular Music. In On Record: Rock, Pop, and The Written Word. Edited by Simon Frith and Andrew Goodwin. New York: Pantheon Books, 301-314.
Hall, S. (1981). Notes on Deconstructing the Popular. In People's History and Socialist Theory. London:Routledge, 227-40.
Gronow, P. (1981). The Record Industry Comes to the Orient. Ethnomusicology 25(2):251-84.
Taylor, T. (1997). Popular Musics and Globalization. In Global Pop: World Music, World Markets. New York and London: Routledge, 1-37.
Negus, K. (1999). Music Genres and Corporate Cultures. Routledge.
第七週 個案研究3: 城市的文化經濟
讓學生接觸城市中的文化經濟發展,使他們理解如何將城市視為一個文化分析的空間。分析焦點包括文化產業和創意人士。
＊Scott, A. J. (1997). The Cultural Economy of Cities. International Journal of Urban and Regional Research, 21(2), 323-339.
Peck, J. (2005). Struggling with the Creative Class. International Journal of Urban and Rural Research, 29(4), 740-770.
Hannerz, U. (1996). Transnational Connections: Culture, People, Places. London, Routledge.
Zukin, S. (1992). Landscapes of Power. CA: University of California Press.
＊Zukin, S. (1995). The Cultures of Cities. Oxford: Blackwell.
Urry, J. (1995). Consuming Places. London: Routledge.
Amin, A. and Graham, S. (1997). The Ordinary City. Transactions of the Institute of British Geographers, 22(4), 411-429.
Shields, R. (1996). A Guide to Urban Representation and What to Do about It: Alternative Traditions of Urban Theory, in A. D. King (Ed.) Re-presenting the City: Ethnicity, Capital and Culture in the 21st Century Metropolis (pp. 227-252). London: Macmillan Press.
Featherstone, M. (1994). City Cultures and Post-modern Lifestyles. In A. Amin (Ed.), Post-Fordism, (pp. 387-408). Oxford: Blackwell.
King, A. D. (Ed.) (1996). Re-presenting the City: Ethnicity, Capital and Culture in the 21st Century Metropolis. London: Macmillan Press.
第八週 文化經濟的工作和組織形式。探討文化經濟的工作和組織文化。課程將說明當代工作意含和組織文化的變遷,並使學生了解文化產業的勞工和管理。
＊Florida, R. (2002). The Rise of the Creative Class: And How It's Transforming Work, Leisure and Everyday Life. NY: Basic Books.
Du Gay, P. (Ed.) (1997). Production of Culture/ Cultures of Production. London: Sage.
Lash, S. and Urry, J. (1994). Economies of Signs and Space. London: Sage.
Negri, A. (1999). Value and Affect (M. Hardt, trans.). Boundary 2, 26(2), 77-88.
第九-十週 邁入道德經濟學的取向。重思文化經濟領域中人的主體性及所處的社會、文化脈絡,即所謂的社會鑲嵌(social embeddedness),焦點在於文化經濟的道德、倫理層面。
＊Sayer, A. (1997). Moral Economy and Political Economy. an online paper, Sociology Department. Lancaster University, UK.
MacIntyre, A. (1985). After Virtue: A Study in Moral Theory. London: Duckworth.
Walzer, M. (1983). Spheres of Justice. New York: Basic Books.
Wittel, A. (2004). Labour, Culture, Subjectivity: For a Political Economy from Below. Capital Class. 84: 11-30.
Banks, M. (2006) Moral Economy and Cultural Work. Sociology, 40 (3), 455-472.
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